How to get to the TOP local issue on Yandex Maps (cake)
In December, Yandex released the update Y2. Significant and not very changes will make in many aspects revise and modernize business promotion strategies. Another big update, which is still in development, but will be released in 2023 concerns Yandex Maps. Here you can see the review, but let’s say it will be a huge breakthrough in the world of navigation, which will directly affect every business, so we are sure that you need to prepare for it in advance.The full list of stages of future Yandex Map updates is not yet available in the public domain, but there are many hints that this update will not bypass the local BUSINES, the cards of organizations and the integration of various services directly into the cards (for example, CRM, which can already be connected).
how to get to the TOP of search results on Yandex Maps
Photo: Yandex press service
Whether it’s good or bad, let’s understand the news. In the meantime, we offer each owner, manager and marketer will be concerned about the state shopify website designof the organization's card on Yandex Maps. Not because the high position in the search results is “prestigent”, but because it is directly related to the company’s profit and the calculated financial results. We will tell you how, why and how they are connected.
What do you need to do with the organization’s card to stand in among the competitors on Yandex Maps?
As you may already know (and if not, then running into our article) the Revvy service allows you to directly influence the company's rating in Yandex Maps. The rating is based on the indicators of the number and quality of reviews. So, the more positive feedback about customers you will transfer to the organization card, the higher will be your position in the search results on the maps.
So, imagine that you have decided to take seriously to promote your business on the cards. And there are 2 questions naturally - what to do and what results can be counted on if the rating grows up?
Let’s start with the main thing: at the moment, the place in the organic issuance on Yandex Maps depends on 5 factors. It is on these things that need to be emphasized.
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Distance from the user to the location of your organization;
Number of reviews;
Evaluation based on reviews;
Conversion of users inside the card (conversion into actions: call, transition to the site, built route);
Registration and reputation of the organization's card.
As soon as your organization appears on the Maps, you will have to face the first disappointment - all the first places of issue are occupied by organizations with a large number of reviews and high user scores. No matter how much your brand is recognizable if you don’t have feedback, your company will be far away at the bottom of the search results.
Therefore, first of all, you need to work properly on the organization’s card on Yandex Maps: connect CRM and online recording directly through the cards, specify the address, site and contacts of the company, add news, photos and opening hours. When the card is ready, start collecting feedback from your customers. This is the second and most important task for business.
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