The Storwork platform is addressed to startupers
This may happen sooner than you think. Google won't show you search query data for Smart Shopping campaigns. Basically you are not expected to look at search query data and add negative keywords. According to Google, there are no bad search queries, only bad bids. This is nonsense of course, and for many search queries the correct bid is a big zero. But Google doesn't see it that way. Our recommendation is to continue looking at the search query report to add as many relevant negative keywords as possible. Expand all keyword match types. Over the years, we've had three keyword match types: broad match, phrase match, and exact match.We also have something called a broad modifier, which is best described as something like phrase matching, but word order doesn't matter. The default keyword match type is always broad, which is how Google wants you to use your keywords. With broad match, you simply instruct the algorithm rather than photo retouching specifying the exact words you want your ad to serve on. For years, smart advertisers have limited Google's power through broad use of phrases and exact match keywords. In phrase match, your ad will only show for search queries that contain the exact phrase. If the search query you enter exactly matches your keyword, your ad will run.
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Exact matches are actually not very precise yet. Google includes misspellings and subtle word changes, sometimes not very slight at all Exact match is becoming more and more like broad match Since 2010, phrase match is no longer phrase match. The order of the words no longer matters, which means phrase matching works in the same way as modifiers. Phrases can now be matched as well. So phrase match is now also more like broad match. See the pattern here? Everything is slowly becoming broad match. These changes make it critical to review search query data and apply relevant negative keywords when search query reports appear.
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