Marketing Automation Strategy

jilhok00010@gma

We naturally met the Marketing department but also the sales department. And all services in direct or indirect relationship with the customer. At the end of the first day, we realized that this customer had a problem the department in charge of making quotes was overwhelmed and could not respond to all requests. When we raised this point with the CEO, he asked us what the connection was with the Marketing Automation strategy. The connection is obvious if this client invests in Marketing Automation software that allows them to generate Leads, how can they be converted into customers if the quotation department cannot make an offer?


Another problem often arises among our clients the distribution of sectors or areas of activity Albania WhatsApp Number by salesperson. If this point is not clear, it cannot be automated. The Marketing Automation software will then lose all its interest. . Personas One of the keys to a profitable Marketing Automation strategy is being able to automatically send the right message, to the right person, at the right time. create an emailing send the right message to the right person at the right time Concretely, this amounts to sending automatic emails with high added value,





Answering the questions that your target asks throughout their purchase consideration. For this, it is essential to know the expectations, needs and behaviors of your target in the smallest details. Thats Personas job and its essential  but REALLY!  to your Marketing Automation strategy. Many perceive Marketing Automation as a drift from Marketing which removes all humanity from strategy. In my opinion, it is quite the opposite. The challenge is to automate tasks with lower added value to allocate the time saved to the prospect and customer experience. But for that, it is essential to work on your Personas. .