Franchise SEO Best Practices

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What is Franchise SEO?
Franchise SEO is a series of steps to increase the search engine visibility of franchise websites that promote the overall brand while providing local pages for the brand’s multiple locations. Strategies include expanding keyword research, creating local landing pages and removing duplicate content.

Broadly speaking, franchise SEO always needs to consider scalable practices, ghana whatsapp data local page quality, and technical issues that are common on such sites. Below I’ll go over some of my favorite practices when managing a franchise website.


Expand keyword research
To start your franchise SEO campaign, you need to identify and track the keywords that are most valuable to your business. Tracking primary keywords allows you to monitor several things:

Visibility changes for individual keywords

Get an overall ranking to understand your website’s overall SEO health.

The problem most franchisees face is that they offer a wide variety of services in numerous geographic areas. For example, a national plumber might provide 20 different types of services (water leaks, sump pumps, etc.) in 50 high-priority markets. This can make keyword research extremely difficult, as you'll need to make sure you're tracking your website visibility across all of these different service/geographic combinations.