Restaurants ToastBecause there’s nothing funny about

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Run contests (oh so many contests)Instagram Marketing for Restaurants ContestsHere’s an Instagram hack that goes hand-in-hand with the above, but with one caveat: limit contests to one/two per partnership. Running an Instagram contest with an influencer will cost you at least the amount you put up for a prize—I’ve generated significantly more interest with a $50 gift card than a $25 gift card, and would recommend that as a minimum—so you want each contest to reach a different set of followers (inevitably there will be some overlap). You also want to keep in mind contest fatigue (a real and troublesome phenomenon).

That said, once you’ve isolated a followership, it’s as simple as this: “Like this picture, tag the Benin WhatsApp Number friend you’ll share your winnings with, and follow [your restaurant handle here].” Ask the influencer if they’ll share four or five pictures over the course of the next week and a half, and watch the followers roll in. Tapestry gained about 75 followers over the course of the contest we ran with the above-pictured blogger—an increase of a little over 4%. Not at all negligible, when you’re dealing with thousands of followers.Owners: whip up enough gnocchi to feed a food blogger and a contest winner, and you’ve basically grown your Instagram following for free.3.







“You .knead this pizza”: live and die by catchy, authoritative copyInstagram Marketing for Restaurants BaconThrow in a CTA and we’re cooking with…grease, here!Save the long copy for that novel you are totally going to finish. If Instagrammers’ thumbs were cars, they’d be dilapidated ’86 Honda Civics, pushing 120 mph in the left lane, duct tape where the windows used to be. They’re impatient, peripherally impaired, and they’re not stopping for…it. Accordingly, treat your organic posts like billboards—and, by extension, like promoted posts. Mere descriptions…and witty one-offs…Instagram Marketing for Restaurants Witoften perform better than half-baked attempts at humor…Instagram Marketing for .foodporn.So tell a story. But keep it close to the length of a tweet. Tell that thumb to stop, like, click the reservation link in your bio (more on links shortly), etc.