The online shopping path

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If you want to quickly learn all the relevant information and learn how to run ads, sign up In  video lessons, you will understand all the nuances of targeting and retargeting, learn to identify your audience and launch advertising only to your target audience. The difference between targeting and contextual advertising If it seems to you that contextual and targeted advertising are the same, then no. Targeted advertising is shown to all users who match the criteria, regardless of whether the person searched for your product. Contextual advertising works the other way around - it appears in front of people who were looking for similar products today or recently.

This is definitely an interested audience. To make it easier to perceive the differences, we collected them in a table. Target Context Display location VK, Facebook, Instagram and other social networks Google and Yandex search results, YAN Yandex advertising network sites Web Development Services Target audience segmentation method According to user characteristics By keys that users enter when searching Starting principle Show ads to a group of users who match specified characteristics Showing ads to users who entered related queries Benefits of targeted advertising.



Targeted advertising is one of the most effective ways to promote a brand or product on the Internet. It is ideal if your product is not bought on demand, for example, when the phone is broken and a craftsman is urgently needed, but according to need or desire - if a person is generally interested in handicrafts, an interesting creative material will attract his attention almost at any time. Target allows you to customize advertising for a specific audience and get maximum efficiency at minimal cost. The main advantages of targeted advertising Targeting a specific audience. Targeted advertising is shown only to those people who meet certain criteria.