In this case we can develop different types

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Do not confuse them with aspects that we do well, they have to be differential to work on them. swot opportunities They are positive factors that are generated in the environment and that can help us and therefore we can take advantage of to extract competitive advantages from our environment. SWOT opportunities must be found, in the sector or industry. These 4 elements would be represented in this classic matrix: DAFO_classic Types of SWOT Damage is applied in many situations and models, but we are going to give you the best known ones. Dafo de marketing When the focus is on the marketing area to develop the action plan.

of SWOT analysis: By product. Promotional. With focus on Phone Number Data communication. Del mix de marketing. By area: human resources, financial… Strategic SWOT When we focus on the most strategic part of the company. Therefore with medium and long-term results. Where and how we want the brand to be located in 3 or 5 years. At this point the matrix touches on more general and open aspects. Personal SWOT When we apply it to a person or personal brand to develop our action and improvement plan.




Highly recommended to know yourself on a professional and personal level and develop an action plan. Brand SWOT When applied to a company brand at a branding level. We would talk at the level of brand awareness, penetration, how we are perceived and how we want to be perceived. How to do a professional swot analysis So that the SWOT matrix collects all the “truth” it needs to be a useful tool, we recommend the following steps. Form a working group Minimum 4 people, at least the person responsible for the marketing area who will coordinate the session must participate.