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Although the email marketing platform we focus on here is HubSpot, these best practices can be applied to your email marketing regardless of which tool you use. banner-pains-hubspot-smartbound- . Maintain a healthy audience list If your email marketing strategy involves sending emails to a large list of contacts, you're probably not seeing the results you'd like. The first step to successful email marketing on HubSpot is to spend some time building your intent email audience lists. Most of your email lists should be built to include contacts.

Who have specifically opted in to receive emails from you, such as newsletters, flash sales, or general notifications. Understanding Email Audience Segmentation The days of emailing a single list are over. To create conversations and build relationships with your leads and customers philippines photo editor through email, you have to provide relevant content to the people who care. According to Campaign Monitor, marketers who use segmented campaigns see an increase in revenue of up to . Here are common types of active lists for email audience segmentation.



Buyer Persona Lists . If you have created specific buyer personas for your business, you should use them in your email strategy. Divide your lists based on the buyer personas they most align with and tailor your email content based on what resonates most with that buyer persona. Lifecycle Lists . Another good way to divide your lists is by lifecycle. Segment your content to lists based on the stage the buyer is at. Ideally, someone in the awareness stage will receive different content than someone in the decision stage.