Studies show that of users never move beyond the first page of search results. Your goal is to create content that is eternally relevant to your users and relevant to your business. If your business specializes in coffee focus your messages on coffee. Dont try to jump on the latest trends as this will make your brand lose credibility. Imagine offering the best small business phone system available . Writing content about the capabilities of a particular software is only valuable for a short time. When the software capabilities are updated your website engagement will decrease because the theme will be out of date. It is much better to focus on evergreen content such as how to create an effective phone system because these topics never go out of style and are always in demand. When creating evergreen content its helpful to think like a beginner. There will always be someone who wants to learn more about your topic of specialization. By and FAQs on your website you can provide a valuable resource for these new users.
Research relevant keywords Once youve compiled a list of content ideas the next step is to find the right keywords. These keywords ensure that your posts appear in search results and are optimize phot editor d for SEO optimization. Tools like Ranktrackers Keyword Finder find the best SEO keywords for your content. Research appropriate keywordsImage source firstpagesage.com Tools like the ones above research your keyword metrics to see if there is competition and interest in your topic. This allows the user app to determine how your content will rank for the available keywords. Its about getting yourself noticed with valuable and accessible content. Researching relevant keywords ensures that your chosen topic is not dominated by competition. If your competitors have news about your desired keyword and their engagement is high it may be worth using a different keyword. Beating their traffic takes time and money so it makes sense to focus on another keyword that can dominate the search results.
Avoid specific events and dates As weve mentioned before one of the fastest ways to make content obsolete is to date it. If a date plays a central role in your content then when that date is gone your content is gone too. Avoid timesensitive words like yesterday and today. These words will date your articles and make them irrelevant to the reader. Also talking about current events or topics that will not be so important in the future will affect user engagement. Avoiding dates and events in evergreen content means that the content is less likely to be out of date. As your content stays current you will stay relevant in the eyes of your readers. Update the content Updating your content is both strategic and necessary. Even if there are no dates you still need to update statistics and new research findings. As content evolves so does technology. So you need to incorporate these changes to keep your content current. Strategically speaking when you update your content you create a new publishing date. It ensures that the message is instantly updated and also optimizes the content for search purposes .
發表於 2023-12-24 17:51:33
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