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This will be real-time short-form content.  Tweet Prefer something more practical rather than the shiniest one I see a renaissance in podcasting. We all thought audio content died with the advent of visual content. However, when it comes to saving time, audio is much better. Everyone is multitasking these days. For example, you can always listen to a podcast during your commute. Additionally, we are seeing a more ambitious generation that wants to improve their lives by listening to tips and hacks instead of listening to music.


Srinivasa Raghavan, CEO and Founder, Animaker Memorable The change in behavior is changing from a constant acquisition mode getting in front of people, Special Database  gaining followers, readers, subscribers, etc. to a retention mode getting remembered by people, gaining trust and loyalty, and taking time to provoke behavior. and pay attention. . Tactical changes move from part-by-part publishing to more general use of original series, including videos, articles, podcasts, and social posts. These overtly named entities focus on brands that own one key idea in the minds of their audiences and solidify it over time.






The original series uses the right storytelling or educational mechanisms to bring people back to a time when we spent so little time on one thing. Jay Acunzo, Creator and Host, Unthinkable go deep Immersive multimedia storytelling will ignite. What does that mean I always go back to the New York Times snowfall example. This is because it transcends the text model with images to create an experience for the viewer as they read and scroll down. Detail-oriented reporting and information gathering is a must. Together, anecdotes and quantitative information are powerful. Visuals are a must. Thinking about how your audience is most likely to stick with you through a 4,300-word story is a must yes, I did that. Michelle Parkrasette, Writer, Federal Reserve Bank stand in front of an audience go by yourself Modern brands adopt an owned media-centric marketing model, leveraging paid media only when necessary, unlike today's paid media-centric model.