Some of the most common KPIs to consider within email marketing are .

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Perform AB tests An AB test is a test that is carried out to improve interaction with users and the deliverability of emails. For this purpose, the recipients are divided into two groups and the same message is sent to both, but with a modification in the presentation. In this way you can check which email works best among users. . Set KPIs and track results When you set the objectives of your mailing marketing strategy, you must also define the metrics that you will use to measure the results and know if you are achieving your objectives.  


The opening rate. Bounce rate. Click rate. The cancellation fee. Reactivity rate. The conversion Mexico Phone Number Data rate. Spam complaint rate. . Best email marketing programs As we indicated, having email marketing software will make all the tasks within this strategy much easier. Lets see what are some of the most valued email marketing platforms. . SendInBlue One of the main characteristics that define this emailing tool for companies is its simplicity of use, in all its aspects. It also offers the possibility of hosting your email marketing .





CRM and a live chat in case you have questions about its operation. SendInBlue uses artificial intelligence to send emails at the best time of day, in order to maximize the results of your campaigns. This platform offers a free plan with up to  emails sent per day and payment plans that start at €month. . MailerLite It is one of the bestrated email marketing programs at the moment, especially by those who are starting out in the world of mailing. MailerLite offers a free plan for up to , subscribers, so from that base it is already ideal as a newsletter manager, for example.